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About SenleSenle Foods' core company, Guangdong Senle Food Co., Ltd., was independently established and began operations in 2008 in Jieyang, Guangdong. It is a manufacturing enterprise integrating R&D, production, and sales of various food products, including biscuits, cakes, bread, tofu skin rolls, meatballs, and more.
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ProductsSenle Foods owns brands such as Leisure Farm, Chan Yan, Wan Xiao Sheng, Wang Zhe Feng Fan, and Ai Pei Yao De Mao, and primarily offers products including steamed cakes, baked cakes, jam-filled cakes, filled cakes, cookies, tofu skin rolls, bread, and a range of meatball varieties.
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BlogSenle consistently adheres to a business philosophy centered on product quality, continuously striving to accurately understand both the products and market trends, ensuring customers receive even better offerings.
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VideosThe company has established a high-standard, modern production and management system, operating strictly in accordance with national and regional hygiene regulations to ensure pollution-free, harmless-quality control throughout the entire production process.
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Contact usSenle Foods will consistently implement refined, quantified, rigorous, and orderly operational management practices, placing product quality at the heart of our business. We’ll focus on boosting revenue while controlling costs, ensuring clean and safe production processes. Guided by our unwavering commitment to integrity, dedication, and mutual success, we remain true to our original mission as we continue advancing on the path of manufacturing and selling healthy, eco-friendly food products!
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2024
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This year's Spring Sugar Baking Championship saw the blockbuster product "Little Rolled Blanket" win big again—yet another massive success!
Author:
The reason this "Casual Farm Small Baojuan" booth has become incredibly popular is that distributors were completely captivated by the product appeal of "Small Baojuan's" upgraded steamed cake new products.
03 Flavor upgraded—craftsmanship delivers exceptional products
"Hot" in terms of consultation volume
Over 600 prospective dealers in just two days
Who’s setting the new baking trend at this year’s Spring Sugar Fair? You can tell just by checking out the buzz—and the crowds—at the booths.
Today, when the Food Board arrived on the second floor of Jin Yuan Hotel, they were stunned by the bustling "Casual Farm Little Rolled-Up Treats" booth—its popularity stood in stark contrast to the lively baking and casual snack stands nearby. According to preliminary estimates, over the past two days of the event, the Casual Farm booth has welcomed thousands of visiting distributors, with more than 600 already expressing strong interest. Clearly, the booth is experiencing overwhelming enthusiasm!
Reportedly, many distributors made a beeline to the "Casual Farm Little Bijiuan" booth at this year's Spring Sugar Fair. Among them were leading baking retailers from first-tier cities such as Nanjing, Shanghai, and Guangzhou—representatives from e-commerce platforms, group-buying services, and supermarket/convenience store channels—who all gave high praise to "Little Bijiuan's" new steamed cake product.
"Heat" in the product
The mini quilt boasts an innate "hit-product gene."
The reason this "Casual Farm Small Baojuan" booth has been incredibly popular is that distributors were all captivated by the product appeal of "Small Baojuan's" upgraded steamed cake新品.
As a flagship product under the leisure farm brand, "Xiao Bei Juan" steamed cake has earned a stellar reputation in the national baking market. Not only did it achieve sales exceeding 100 million yuan in its first year after launch, but in recent years, it has continued to drive double-digit growth, further boosting the expansion of the entire baking category. Its established channel advantages and strong brand presence as a key product have undoubtedly laid a solid foundation for the explosive performance of the new "Xiao Bei Juan" steamed cake at this year's Spring Sugar Fair.
According to Food Board, the new "Xiao Bei Juan" steamed cake—launched at the 2024 Spring Sugar Fair and creating quite a buzz—is a complete upgrade compared to the classic "Xiao Bei Juan" version.
01 Health Upgrade: 30% Less Sugar
As early as the "Healthy China Action (2019–2030)" released by China's National Health Commission, the action plan explicitly outlined the "Three Reductions and Three Enhancements," placing "sugar reduction" at the forefront of future national nutrition initiatives. "Xiao Bei Juan," a best-selling product in the baking industry, has capitalized on the growing demand for "light and healthy" lifestyles by introducing a new, reduced-sugar version—cutting sweetness by approximately 30%—to offer consumers a snack option that’s kinder to their dietary needs.
02 Enhanced flavor—delicious and satisfying to chew!
The new "Xiao Bei Juan" steamed cake leverages advanced production equipment and innovative techniques, crafted with premium ingredients such as fresh farm eggs, high-quality milk powder, and carefully selected wheat flour. After countless refinements and repeated trials with various ingredients, it delivers a delightfully soft and chewy texture. Plus, the new "Xiao Bei Juan" steamed cake features a special topping of oat flakes on the surface and is filled with delicate oat granules throughout—so each bite offers a rich, multi-layered experience, with crunchy oat bits perfectly complementing the tender, melt-in-your-mouth cake.
03 Flavor upgraded,匠心craftsmanship delivers exceptional products
Through market research, the leisure farm identified that the banana yogurt and taro coconut milk flavor combinations are particularly popular among consumers. In response, the farm hired a professional R&D team, who conducted over a hundred iterations of development to create the new "Little Cozy Roll" steamed cakes in these two delightful flavors. Notably, both products received unanimous praise during blind tastings. Unsurprisingly, at the "Leisure Farm Little Cozy Roll" booth, distributors also gave the new flavors exceptionally high marks.
In a spontaneous on-site interview with Food Board, several leading bakery entrepreneurs shared their honest thoughts with the publication.
Mr. Zhang, a prominent businessman from Nanjing, shared: "In recent years, driven by the booming wellness trend, oats have become especially popular. I believe the new 'Little Baojuan' steamed cake—with its added oat ingredient—definitely has strong selling points!"
Mr. Liu from Henan primarily focuses on campus distribution channels. He told Food Board: "First, our new 'Xiao Bei Juan' steamed cake has reduced sweetness by about 30%, making it accessible to a broader range of consumers. Second, the trendy flavors are already gaining traction—especially the taro coconut milk flavor, which has exploded in popularity, moving seamlessly from street-side drink shops all the way into bakeries. That’s why I’ve placed an order for a sizable batch this time, confident that this product will be a real sales hit."
Mr. Sun, the Guangdong-based distributor, said he had been paying attention to the flagship product—“Little Rolled Blanket” steamed cake—for some time and was well aware of its strong growth momentum over the past few years. That’s why he made a beeline to the booth at this year’s Spring Sugar Fair for an in-depth discussion. After the event wraps up, he plans to visit the factory firsthand.
"Hot" in the Brand
Marketing resonance unlocks the growth potential of flagship products
In a fiercely competitive market environment, whoever manages to capture consumers' minds first will gain the upper hand in shaping market strategies. For years, the leisure farm has steadily cultivated its market presence with a brand positioning centered on "bringing baking back to nature."
Meanwhile, the leisure farm is also engaging more consumers in meaningful conversations and fostering brand resonance by leveraging a multi-channel, all-media branding strategy—exactly the kind of approach young people love. At the end of last year, the "Leisure Farm Little Blanket Roll" steamed cake even became the official sponsor of a high-speed train, capitalizing on China's renowned "China Speed" to amplify the product’s image far and wide, strengthening brand loyalty, enhancing its ability to operate across all channels, and driving sustained customer repeat purchases.
The Spring Sugar Fair will continue for several more days, and at the 2nd floor of Chengdu Jinyuan Hotel, the Leisure Farm will offer even greater sincerity and more attractive incentives, providing preferential policies to distributors who sign contracts on-site. We warmly invite all distributors to join us at the event!
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Senle Foods
Company Sales Department ：
Phone:+86-663-3187555
E-mail:SLMC@gdsenle.com
Marketing Department Director's phone number:
+86-15020399899
Address: Pumei Industrial Zone, Longshang Village, Yunlu Town, Jiedong District, Jieyang City
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