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About SenleSenle Foods' core company, Guangdong Senle Food Co., Ltd., was independently established and began operations in 2008 in Jieyang, Guangdong. It is a manufacturing enterprise integrating R&D, production, and sales of various food products, including biscuits, cakes, bread, tofu skin rolls, meatballs, and more.
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ProductsSenle Foods owns brands such as Leisure Farm, Chan Yan, Wan Xiao Sheng, Wang Zhe Feng Fan, and Ai Pei Yao De Mao, and primarily offers products including steamed cakes, baked cakes, jam-filled cakes, filled cakes, cookies, tofu skin rolls, bread, and a range of meatball varieties.
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BlogSenle consistently adheres to a business philosophy centered on product quality, continuously striving to accurately understand both the products and market trends, ensuring customers receive even better offerings.
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VideosThe company has established a high-standard, modern production and management system, operating strictly in accordance with national and regional hygiene regulations to ensure pollution-free, harmless-quality control throughout the entire production process.
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Contact usSenle Foods will consistently implement refined, quantified, rigorous, and orderly operational management practices, placing product quality at the heart of our business. We’ll focus on boosting revenue while controlling costs, ensuring clean and safe production processes. Guided by our unwavering commitment to integrity, dedication, and mutual success, we remain true to our original mission as we continue advancing on the path of manufacturing and selling healthy, eco-friendly food products!
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2023
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The leisure farm "Pizza Pie" becomes an instant hit!
Author:
The Shenzhen Autumn Sugar Expo is in full swing, while the hotel exhibition has already wrapped up.
Uphold "The brand philosophy of 'Bringing Baking Back to Nature,' combined with our commitment to independent innovation and R&D, saw the leisure farm proudly debut its star product—the Mini Rolled Blanket—as well as several promising new items at Shenzhen Autumn Sugar Fair. Each item left visiting distributors exclaiming, 'Good thing we didn’t miss this!'!"
Among them, "Pizza Cookies" have earned high praise from every distributor who came to learn about them, becoming the undisputed sales sensation and standout hit at this year’s Autumn Sugar Fair’s leisure farm showcase—truly a well-deserved dark horse product!
There are countless autumn sugar products,
Why Can "pizza" stand out?
01 / The product design that “faithfully recreates”
The pizza cookie was meticulously crafted by the leisure farm—from concept development to product design and flavor combinations, it took a full, dedicated effort. 12 An innovative product developed entirely in-house over the past few months. As pizza is a Western delicacy, turning it into a casual snack isn’t easy—especially when it comes to maintaining its freshness and quality over time. That’s precisely why Lin, Chairman of Leisure Farm, proposed: Could we perhaps use… Crispy The cookie base is reshaped to mimic the form of pizza crust, with a crisp, top layer. Again Scatter Top with cheese and dried pork floss ， Consumers not only experienced a different kind of dining experience The joy of "pizza" can also solve storage issues. 。
02 / Crispy and flavorful product texture
When it comes to product development, we carefully considered factors like flavor pairings and visual appeal. We chose savory meat floss as the star ingredient, complemented by sweet, melty cheese and vibrant green vegetable crisps sprinkled generously over the top—perfectly balanced against the crunchy biscuit base. With every bite, you’ll experience a delightful combination of crispiness, richness, and unexpected flavor notes that are simply irresistible. Whether enjoyed by tourists or distributors, everyone who’s tried it has raved about its incredible taste!
03 / Compatible with the channel Multiple specifications, high aesthetic appeal Packaging
Packaging acts as a catalyst for purchasing desire—Pizzacookies feature sleek, minimalist packaging that highlights their key selling points, instantly making the cookies look irresistibly appetizing. This distinctive design gives them a competitive edge on store shelves, quickly capturing consumers' attention and driving swift sales conversions. With their strong casual appeal, Pizzacookies are perfectly suited for on-the-go snacking. Multiple specifications Locking in market breakthroughs, it better aligns with mainstream channels such as supermarkets, convenience stores, community retail outlets, and specialty snack shops—perfectly matching the sales channels of most distributors today.
04 / Brand strategy continues with major moves, boosting dealer confidence significantly
Have any of you guys heading to the Autumn Sugar Festival managed to catch the leisure farm–themed, specially branded train?
Unlike previous Autumn Sugar events, this time the leisure farm collaborated with Vision Branding & Planning and a third-party strategic partner to seamlessly advance the initiative of naming the leisure farm-themed train. Currently, the leisure farm-branded train has begun rolling out one after another, coinciding perfectly with "During the perfect trio of events—Asian Games, National Day, and Autumn Sugar Fair—our leisure farm proudly sponsors the 'Shenzhen-Hangzhou' high-speed train set. Brand messaging is seamlessly integrated throughout every corner of the train, offering consumers and distributors a comprehensive showcase of our farm's strong capabilities and vibrant appeal."
At this exhibition, the leisure farm showroom also incorporated elements of the "Dashing Train" as its entrance feature—symbolizing not only the brand's ambitious move to sponsor a high-profile train but also representing the brand’s relentless drive to push boundaries and keep moving forward. Ultra-high floor-to-ceiling design Featuring IP-based soft merchandising, iconic folding-fan visual symbols, and 54 elegantly dressed beauties in traditional attire making a dazzling appearance—interacting live at various spots throughout the exhibition—the event generated tremendous buzz and drew exceptional attention.
The exhibition hall is hotter than ever, drawing massive crowds and leaving staff overwhelmed with visitors. Meanwhile, the leisure farm has even launched a live stream, attracting an impressive online audience of up to Over 8,000 people!
Besides pizza, there are also these great products you shouldn’t miss. ——
Trendy, bite-sized rolled blankets—more popular among young people
The classic best-selling Little Blanket Roll series from the leisure farm has introduced trendy, Instagram-worthy flavors that are now even more popular among young people—think creamy coconut latte, rich durian with thick milk, and salty cheese with pork floss. If there’s a flavor you’ve never tried before, we’ve got it all covered! ~
A uniquely crafted quilt roll with a diamond-shaped design ·Thousand-layer Hand Roll
Ever seen a rectangular mini roll—now imagine one shaped like a diamond! With its unique design, fresh colors, and extra layers packed with flavor, this little roll delivers a multi-dimensional burst of deliciousness with every bite. ~
From the Soda Maker, a family legacy in soda biscuit craftsmanship
This isn’t your average soda cracker—it’s a meticulously crafted biscuit, boasting zero trans fats, no added sucrose, and 24-hour natural fermentation. With its simple, wholesome ingredients, it perfectly aligns with today’s consumers’ growing focus on health-conscious eating. Once again, the Leisure Farm has set a new industry standard for quality, delivering nothing but an authentically savory, pure, and unforgettable taste to every customer.
Products are the brand’s core driving force—great products can swiftly propel a brand toward accelerated growth. The fact that distributors are eagerly vying to become agents clearly demonstrates the powerful product appeal of Leisure Farm! Moving forward, Leisure Farm will continue to uphold its commitment to excellence. "Our brand philosophy of 'Bringing Baking Back to Nature' continuously delivers healthier, delicious baked goods to every consumer."
Racing ahead with bold strides, continuing to expand its baking empire.
Big move at the leisure farm—don’t miss it!
"Build steadily, then unleash power—gathering strength to move forward. The naming ceremony for the leisure farm-themed train is set to officially take place at Shenzhen North Station soon! This branded high-speed train represents the leisure farm leveraging the immense reach of China's high-speed rail network." "Acceleration"—another major initiative propelling the brand into its next wave of communication efforts, poised to inject even more momentum into the company’s rapid growth! Stay tuned—your ride awaits!
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Senle Foods
Company Sales Department ：
Phone:+86-663-3187555
E-mail:SLMC@gdsenle.com
Marketing Department Director's phone number:
+86-15020399899
Address: Pumei Industrial Zone, Longshang Village, Yunlu Town, Jiedong District, Jieyang City
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