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About SenleSenle Foods' core company, Guangdong Senle Food Co., Ltd., was independently established and began operations in 2008 in Jieyang, Guangdong. It is a manufacturing enterprise integrating R&D, production, and sales of various food products, including biscuits, cakes, bread, tofu skin rolls, meatballs, and more.
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ProductsSenle Foods owns brands such as Leisure Farm, Chan Yan, Wan Xiao Sheng, Wang Zhe Feng Fan, and Ai Pei Yao De Mao, and primarily offers products including steamed cakes, baked cakes, jam-filled cakes, filled cakes, cookies, tofu skin rolls, bread, and a range of meatball varieties.
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BlogSenle consistently adheres to a business philosophy centered on product quality, continuously striving to accurately understand both the products and market trends, ensuring customers receive even better offerings.
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VideosThe company has established a high-standard, modern production and management system, operating strictly in accordance with national and regional hygiene regulations to ensure pollution-free, harmless-quality control throughout the entire production process.
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Contact usSenle Foods will consistently implement refined, quantified, rigorous, and orderly operational management practices, placing product quality at the heart of our business. We’ll focus on boosting revenue while controlling costs, ensuring clean and safe production processes. Guided by our unwavering commitment to integrity, dedication, and mutual success, we remain true to our original mission as we continue advancing on the path of manufacturing and selling healthy, eco-friendly food products!
ABOUT SENLE
Company Profile
Guangdong Senle Food Co., Ltd. was established in May 2008 with a registered capital of 31.5 million yuan. Located in Jieyang City, Guangdong Province, the company is a large-scale food manufacturer specializing in the research and development, production, and sales of steamed cakes, baked cakes, cookies, jams, fillings, and other food products.
The company adheres to the market business philosophy of "customer-centricity and survival through quality," passionately delivering healthy, high-quality, safe, and eco-friendly green food products while seamlessly integrating its brand management strategy into its long-term development goals. Quality is the lifeblood of the enterprise; therefore, the company has established a standardized, state-of-the-art production and management system.
We have introduced advanced, state-of-the-art production equipment domestically and implemented rigorous hygiene standards in strict accordance with national and regional regulations, ensuring zero contamination and harm-free quality control throughout the entire production process. To guarantee product excellence and reduce delivery times, the company has established long-term partnerships with leading logistics providers, enabling a seamless, integrated food-production workflow. This collaboration not only upholds our commitment to delivering top-quality products but also ensures timely availability for distributors, significantly boosting both our sales performance and service quality.
Guided by the company spirit of "Integrity, Dedication, Science, and Win-Win Cooperation," and driven by the business philosophy of "People-Oriented, Customer First, and Continuous Improvement," Senle employees passionately and tenaciously cultivate their craft with hard work and determination. Committed to becoming a century-old brand, Senle focuses wholeheartedly on delivering nutritious baked goods. Embracing the concept of "Balanced Dietary Nutrition," our products have earned widespread admiration from consumers both at home and abroad.
Company Strength
WORKSHOPS
Factory gate
Factory gate
Factory Area Environment
Factory Area Environment
Factory Area Environment
Factory Area Environment
Office building
Promotion Wall
Brand Introduction
Brand introduction
The Leisure Farm is affiliated with Guangdong Senle Food Co., Ltd., which was established in 2008. It specializes in a range of products including cakes, bread, cookies, and snacks. The company currently operates branch factories in Jieyang, Guangdong, and Zaozhuang, Shandong, covering a total area of 250 mu.
In 2019, the brand underwent a comprehensive upgrade and increased its investment in R&D, guided by the core values of "natural, healthy, and authentic."
Introducing products that meet consumers' health needs.
As of the end of 2020, sales increased by 280% year-on-year.
Honorary Qualifications
HONOR & CERTIFICATION
Since its establishment, Senle Foods has consistently focused on research and development, as well as nurturing its talent pool. The company’s R&D center boasts two dedicated engineering teams—specializing in equipment upgrades and product innovation—providing long-term, efficient support to meet the demands of its business operations.
Senle Enterprise boasts a seasoned technical team with years of expertise in pastry R&D. On one hand, the team actively develops new products at its research facility—the Municipal-level Engineering Technology Research Center, which has been recognized since 2019—aligning closely with the company’s sales strategy and tailored to meet customers’ specific processing needs. On the other hand, the technical team plays a crucial role in guiding and overseeing product production standards and quality assurance throughout the manufacturing process.
Throughout its long-term R&D and manufacturing journey, the company has always firmly believed that quality is life itself. The enterprise has successfully achieved ISO22000/HACCP system certification, earned the prestigious title of Leading Agricultural Enterprise in 2018, established a Municipal Engineering Technology Research and Development Center in 2019, and was continuously recognized as a Guangdong Provincial SME with High Tech Innovation from 2019 to 2021. In 2020, the company was honored as both a Municipal-level Technology Center and a High-Tech Enterprise. Additionally, in August 2021, it received the Intellectual Property Management System Certification. By December 2021, the company had already been officially announced as a "Specialized, Fine, and New" enterprise in Guangdong Province. Furthermore, in August 2021, the company also successfully passed the on-site evaluation for becoming a Clean Production Enterprise. As of June 2021, the company had secured two authorized and one pending invention patents in core technology areas, along with nine authorized utility model patents and two software copyright certificates. At the heart of the company’s growth lies its unwavering commitment to a green, healthy, and technology-driven operational philosophy.
High-Tech Certificate
High-tech enterprise
Bank AAA Rating Certificate
Cleaner Production
Jieyang City's Leading Enterprise
Leading enterprise in Guangdong Province
Company Philosophy
COMPANY PHILOSOPHY
Company Quality Policy
With high-quality, highly secure products and superior services, we better meet our customers' needs.
Corporate Business Philosophy
People-oriented, customer-first, continuous improvement, and relentless progress.
1. People-oriented
Establish the management philosophy that employees are the company’s most fundamental resource. Mutual respect among the Chairman, General Manager, managers, and employees is the essential foundation for successfully accomplishing every task.
2. Customer First
Guided by customer needs, our mission is to serve customers wholeheartedly—after all, everything we do stems directly from them. That’s why "putting the customer first and fulfilling their needs" is the very foundation of our existence.
3. Continuous Improvement
With the advancement of society, economy, and technology, it is essential for companies to stay grounded in their realities while continuously improving their management—driving both technological and systemic progress—to ensure sustainable growth for both the business and its individuals, enabling long-term, perpetual operations.
4. Strive for progress
Looking back at history, grounding ourselves in the present, and looking forward to the future—let’s gradually build a learning-oriented enterprise. Our goal is to elevate the overall quality of our employees and enhance the management skills of our leadership team, ultimately strengthening the company’s image and reputation.
Corporate Spirit
Integrity, dedication, science, and mutual success
1. Integrity
Integrity is a fundamental principle that businesses must uphold—there’s simply no room for debate on this. As the ancient saying goes: "To live under heaven and earth, one cannot stand without trust." This is not only a virtue but also the cornerstone of all healthy, lasting relationships—whether between individuals, between businesses, or between companies and people. After all, the absence of integrity represents an irreversible loss for anyone or any organization.
2. Dedication
While dedication may seem beneficial to the company and the boss on the surface, ultimately, the one who reaps the rewards is yourself. When we make dedication a habit, we not only gain deeper knowledge and richer experience but also discover joy in fully immersing ourselves in our work.
3. Science
In other words, we must keep pace with the times by continuously improving and enhancing our personal qualities and cultural awareness to adapt to changes in both the external and business environments. At the same time, we should constantly develop innovative products that align with market trends, enriching people's lives and meeting consumer demands.
4. Win-Win
Win-win is the principle that businesses must consistently uphold throughout their operations—working collaboratively with all stakeholders for mutual benefit. To achieve a true win-win outcome, companies must proactively manage and balance the interests of everyone involved.
Senle Foods
Company Sales Department ：
Phone:+86-663-3187555
E-mail:SLMC@gdsenle.com
Marketing Department Director's phone number:
+86-15020399899
Address: Pumei Industrial Zone, Longshang Village, Yunlu Town, Jiedong District, Jieyang City
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