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2023

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Taste the baking world's hottest hit! The casual farm-inspired "Little Baojuan" steamed cake has officially debuted as the official sponsor of a high-speed train.

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　　On November 24, the grand launch ceremony marking the debut of a high-speed train named after Xiaobeijuan Steamed Cake from the Leisure Farm was held at Shenzhen North Station. Leveraging "China's Speed," the Leisure Farm has embarked on a new journey of brand development.


　　Lin Kaisheng, Chairman of Guangdong Senle Food Co., Ltd., and Lin Cuihong, General Manager of the company, along with Yang Liyu, General Manager of Shian Kuixian Information Technology (Shenzhen) Co., Ltd., Chen Youcai, General Manager of Shenzhen Shengxinghe Group, Huang Zhiming, Chairman of Wuhan Xuming Trading Co., Ltd., Li Xingyou, Chairman of Dongguan Hongguan Food Trading Co., Ltd., Chen Cuichuan, General Manager of Quanzhou Yuanjian Brand Planning Co., Ltd., Liu Yanqun, Sales General Manager of the Guangzhou Branch of China Railway Media Group Co., Ltd., and other leaders and guests from both sides attended the event, jointly witnessing the successful launch of the high-speed train named after Senle’s casual farm-style small rolled steamed cake.
　　As a large-scale food manufacturing enterprise integrating R&D, production, and sales, the Leisure Farm brand has been dedicated for years to providing consumers with natural, healthy, and wholesome food products. Among its standout offerings is the bakery sensation—the Xiao Bei Quan Steamed Cake—which has quickly become a fan-favorite across the market. Now, Leisure Farm is making a bold move by strategically entering China’s high-speed rail network. Leveraging the immense reach and influence of China’s high-speed trains, the brand aims to elevate the product’s visibility even further, expanding its presence into broader consumer markets and solidifying its position as a beloved choice for taste-conscious consumers.


　　At the launch ceremony, Lin Kaisheng, Chairman of Guangdong Senle Food Co., Ltd., delivered a speech, stating that looking back, the leisure farm has achieved remarkable success in its development. Moving forward, the leisure farm will continue to embrace greater technological innovation while steadfastly upholding its brand philosophy of "bringing baking back to nature," consistently delivering healthy and delicious baked goods to every consumer. Just as high-speed rail has become a symbol of China's manufacturing prowess, Lin expressed his hope that the leisure farm will soon emerge as a shining emblem of China's food industry!
　　China's high-speed rail is a symbol of our era—witnessing both China's rapid development and the nation's soaring global influence, while also serving as a powerful tool for brand promotion.


　　Liu Yanqun, Sales General Manager of the Guangzhou Branch of China Railway Media Group Co., Ltd., expressed his best wishes for the launch of the train. In his speech at the event, he emphasized that they will continue to provide leisure farms with high-speed rail media resources that offer greater marketing value. Leveraging the influence of the "national calling card," they aim to tell compelling brand stories with "China's speed," ultimately driving a dual boost in both brand awareness and sales for the leisure farms!
　　The leisure farm's Little Beijuan Steamed Cake will sponsor a high-speed train, serving as a mobile ambassador for the brand and injecting powerful momentum into its growth. This initiative will deepen and solidify consumers' perception of Little Beijuan Steamed Cake, strengthening brand loyalty, enhancing its nationwide operational capabilities, and fostering sustained customer repeat purchases.


　　Immersed within the leisure farm-themed high-speed train, elegantly adorned with steamed cake-inspired branding, brand elements are seamlessly woven into every corner. Through a variety of media—such as head car visuals, table decals, eye-catching posters, and vibrant brand canopies—passengers are treated to multi-perspective, high-impact, and all-around brand exposure in this enclosed space, creating a distinctive brand experience that leaves a lasting impression and firmly anchors the product image in consumers' minds.
　　It is understood that the leisure farm's signature rolled steamed cake will now sponsor a high-speed train, which will speed along railway lines such as the Guangzhou-Shenzhen, Xiamen-Shenzhen, and Guangzhou-Shenzhen-Hong Kong routes. Centered in Shenzhen and Guangzhou, the campaign will deeply penetrate the Greater Bay Area and South China region, while also connecting coastal city clusters and the Yangtze River Delta economic zone—effectively capturing consumers' attention and building brand awareness.


　　Currently, users' travel demands are becoming increasingly active. With the upcoming New Year's Day and Spring Festival holidays, high-speed trains are expected to see a significant surge in passenger traffic. The successful launch of this special train, named after the popular "Xiao Beijuan Steamed Cake" from the leisure farm, will undoubtedly connect consumers across diverse demographics and age groups, reaching a wider audience of potential customers and helping the leisure farm brand break into new markets with its innovative branding strategy!
　　Featuring China's high-speed rail, the casual farm-inspired mini rolled steamed cake is rolling out a diversified consumer-market strategy to attract more targeted audiences, helping the brand elevate its influence and boost product sales to new heights!

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